How do you approach one of our society’s biggest design challenges: the need to engage the world in protecting the planet? Find out how a strategic design challenge helped to develop a fruitful collaboration and campaign involving children, superheroes and creativity – and meet some of the students who brought this all together.

In order to tackle the many challenging issues related to climate change, governmental agencies and businesses have started looking to diverse thinkers for fresh ideas and solutions. The United Nations is no exception, which led them to create a collaborative project with Parsons School of Design’s Master of Science (MS) in Strategic Design for Global Leadership program to promote the UN’s Global Communications group’s “Decade of Action” campaign.

This year’s program cohort comes from a range of cultural and professional backgrounds, including music, retail, hospitality, talent acquisition, the military, and art. The cohort’s multidisciplinary backgrounds were a perfect fit to help the UN with their “Decade of Action” campaign, which aims to deliver the Sustainable Development Goals by 2030 by mobilizing more governments, civil society, and businesses and calling on all people to make the Global Goals their own.

Martina Donlon, Chief of Sustainable Development Section at the United Nations, and Rinat Sherzer, Parsons School of Design Master of Science (MS) Faculty, discuss the recent collaboration to address climate action, moderated by Academic Director, Melissa Rancourt.